Geographic expansion in different countries and markets can help you gain access to new markets and talent pools, reduce costs, and perhaps most importantly, provide a robust pipeline to fuel your company’s future growth.
A diversified growth strategy protects your company from country-specific economic downturns: You reduce risk by broadening your presence. Further, if you don’t take your products/services global – if you don’t adapt to this ever-flattening world –your key competitors will. The race is intense and unrelenting, and you cannot afford to let competitors take your place in the global market.
Working with you and by examining key political, economic, cultural, legal, customer, and infrastructural issues within each country, paired with a detailed market analysis, maximises the chances of success when undertaking a geographic expansion.
Technology transfer involves transferring scientific findings or technologies developed for the purpose of further development and/or commercialisation. It can be done through technology licensing, contract services, Industry Collaborative Projects, and other legal means.
Proper Product/Service branding combined with effective public relations (PR) can supercharge a business’ sales and customer loyalty. However, many entrepreneurs don’t spend enough time investing in brand development. This is especially true for small and medium-size businesses which are often short on staff and resources and may think branding is unnecessary. However, effective branding can benefit any business, no matter its size or budget. Branding is what sets your business apart from your intense competition.
Consistently updating your brand will help increase your company’s value by reinforcing its market position. That will in turn allow you to attract and retain more customers while also increasing the perceived value of your company’s products or services.
In this ever-changing world of intense competition, it may mean rethinking your corporate core functions and adopting new strategies that work in this demanding new business environment.
We look to create empathetic design and connect the dots to create beautiful, meaningful, and valuable stories for people and companies.
As the world and society is demanding changes due to environmental concerns and inclusiveness, individual consumption patterns and government regulations will change. ESG is a market force that every company should address.